There are tons of lead generation websites. But can you trust them?
The key element when evaluating a possible lead generation company is whether or not they are going to work as your partner. This is crucial. If they are simply going to flood your funnel with a bunch of people that may or may not have any interest in what your business is about, you lead conversion success is going to be pretty close to zero.
A lead generation website and its corresponding company should care about whether or not you are able to convert those leads to sales. As an example, suppose you are paying $40 per lead. And also suppose you charge those leads $100 for your service. 10 leads will cost you $400. You need 4 of those leads to convert to sales. 40% conversion is tough for most businesses to get. And that 40% conversion is just a breakeven point in this example. You need more like a 50% conversion just to make $100.
Now the nature of your business may be that those leads will buy more from you later on. That's an entirely different scenario. When this is the case, these businesses will view the lead generation as a loss leader of sorts and won't mind taking the loss because the future sales is worth much more.
The truth is many companies don't have this luxury. They are one hit wonders and this kind of lead generation would quickly put them out of business.
That's why it's crucial that you work with a lead generation specialist that wants to become your partner. When leads are much more targeted with people that are actually interested in what your business is offering, you can get conversion rates that are closer to 50% or higher. This puts you in a profitable position. But you need a lead generation company that is willing to scrutinize the leads they are sending you in order to ensure correct targeting.
Take a look at our lead generation website called http://referralplace.com. We help businesses get highly targeted leads that offer the highest chance of conversions to sales.
